Case Studies
December 8, 2025

Eventbrite and Listener.com Partner to Power the Next Era of Live Podcast Experiences

Podcasters are taking their stories from URL to IRL, and Listener.com and Eventbrite are making it easier than ever to bring those audiences together.

Today we’re excited to announce an official partnership between Eventbrite and Listener.com, the AI-powered audience analytics platform built for podcasters. Together we’re helping creators turn listener insights into live experiences that grow reach, deepen engagement, and unlock new revenue opportunities.

Connecting Listener Data to Real-World Experiences

Listener.com gives podcasters unified, first-party audience data across Apple Podcasts, Spotify, YouTube, and social platforms. With Eventbrite now integrated directly inside the Listener dashboard, podcasters can sync their ticketing, attendee, and revenue insights into one place.

Setup takes seconds, requires no code, and automatically updates every 24 hours.

This integration helps creators:

• Identify their most engaged listener markets
• Route tours and live shows with confidence
• Convert fans into ticket buyers using real audience data
• Report live event performance to sponsors and partners
• Understand how digital engagement translates into in-person attendance

“Podcasts have become one of the most powerful storytelling mediums, and creators are increasingly bringing their communities together in person,” says Casey Adams, Founder and CEO of Listener.com. “By connecting listener insights with Eventbrite’s ticketing data, we’re giving podcasters the clarity they need to plan smarter tours and host more successful live events.”

The Momentum Behind Live Podcasting

Podcasting continues to grow worldwide, with global listenership projected to surpass 600 million in 2025. Fans are not only listening—they’re participating, attending, and building communities at live shows.

Eventbrite data shows strong growth for live podcast events across categories:

• Books and literary arts up 134 percent in events and 146 percent in attendance
• Performing and visual arts up 24 percent in events and 28 percent in attendance
• Sports and fitness up 52 percent in events and 51 percent in attendance

Creators at every level are seeing the impact. Independent podcasters are selling out local venues. Networks are launching multi-city tours. Top creators are filling theaters and arenas.

By combining Eventbrite’s event performance insights with Listener.com’s audience analytics, podcasters can now shape their storytelling, choose their tour cities, and build sustainable businesses around their in-person experiences.

Why This Matters

For the first time, podcasters can connect who listens with who shows up.

The Listener.com and Eventbrite integration helps creators:

• See exactly where listener demand is strongest
• Understand which episodes drive off-platform engagement
• Launch and promote live shows using real data
• Present unified reporting to sponsors and advertisers
• Align editorial, marketing, and touring strategy in one place

Whether you’re an independent creator or part of a podcast network, this partnership helps you turn your community into unforgettable live experiences.

Learn more at Listener.com/eventbrite.